As a business during this modern era, you might be wondering. Do I need digital marketing? What does a digital marketing agency in Malaysia do? Yeah that right! Today’s topic we will discuss the list of digital marketing services while what services does a digital marketing agency Malaysia offer.
Many see it as the future of marketing. Most people market their business online nowadays. Businesses, big or small, can gain many benefits with digital marketing.
A digital marketing agency can be an asset to your business. You may not fully know how they can bring your business to the next level. With the business world changing so rapidly, you need to keep up.
As a business, sales and marketing are important criteria. How do you bring in potential customers? How do you attract their short span attention? A digital marketing agency can help you with these, including many more.
The relevance for a digital marketing agency is clear. The use of the internet is immensely popular. With at least 81% of customers researching online before making a purchase, you need an online presence.
So, do you market your business online? You should if you want to utilise the large pool of audience via the internet.
What is digital marketing?
The question goes. What is digital marketing? First, you have to forget about traditional marketing. Tradition, or offline marketing, often deals with expensive advertisements that often do nothing for your brand. If done uniquely, maybe you stand a chance to stand out. Often, it is a waste of time.
Here is where digital marketing comes in. Digital marketing is data-driven. Everything is online. You can analyse and monitor traffic, customer behaviour, and engagement. With these data, you can tailor your products and services according to your customers’ needs.
Digital marketing is a strategy. It helps you to reach out to your target audience. To build relationships with them. To build a community. To increase your social authority. All these to bring in sales at the end.
Compared to traditional marketing, digital marketing is result-driven. Blogging can bring in leads. SEO brings in high conversion rates you can ever imagine.
Overall, digital marketing is an umbrella term for various online marketing strategies. All these strategies increase your online presence, reach out to your target audience and convert them.
Why can a digital marketing agency do for you?
Grow organic traffic
Let us face it. Traffic is the most important goal of any business out there. Likewise, a digital marketing agency strives to generate maximum organic traffic to your website.
How does traffic come to your website? Marketers behind any digital marketing agency know customer behaviour, inbound marketing, and algorithms behind search engines or social media. Thus, when you work with a digital marketing agency, people who find your website via search engines will increase.
Digital marketing agencies can bring in more leads with the least cost. Not only that. These leads are quality leads. They have high potentials of making a purchase on your website.
Generate leads
Marketers from digital marketing agencies have a clear picture of what works for your business. They are knowledgeable in various inbound marketing strategies such as content marketing, social media marketing, and search engine optimisation.
Before anything, digital marketing agencies will identify your marketing goals and objectives, target audience, and sales funnel. Specifically, your sales funnel.
There are different leads within your sales funnel. Without a doubt, different digital marketing strategies work for each lead in your sales funnel. First question. What is a lead? A lead refers to a potential customer. A prospect for your business.
This is where a digital marketing agency comes in. To deliver the right message via the right medium, at the right time. All these, for every lead within your sales funnel.
Expand your brand reach
In this era where the use of technology is on the rise, you know it. Most if not all of your customers are online. It is a fact and your digital marketing agency can help you benefit from it.
Digital marketing agencies have the expertise to promote and push your brand reach online. Besides promoting, you can build relationships with customers. You can share the value of your brand.
How do we expand our brand reach? A professional from a digital marketing agency will do keyword research and build a buyer persona. With these, you can increase your brand’s visibility online and reach more people.
As a digital marketing agency is also skilled in social media marketing, they can increase your brand’s online presence on social media platforms too.
Improve your marketing strategies
Some businesses prefer to carry out their own marketing strategies. However, it is advisable to treat a digital marketing agency as a supplement to your marketing team. Sometimes, businesses lack time and specialisations when it comes to marketing. Time is of the essence in business.
We all want our marketing campaigns to be successful. Often, these campaigns involve various types of expertise to work. Some of the areas include:
- Content marketing
- Social media marketing
- Search engine optimisation
- Email marketing
- PR services
- Website development
- Website design
- Pay-per-click advertising (PPC)
- Marketing automation
- Video production
- Event coordination
Common types of digital marketing agency
As mentioned before, digital marketing is an umbrella term for various marketing strategies and efforts. Some agencies provide various digital marketing services. This provides convenience for businesses, as we need different strategies at different stages.
Others prefer to be more specific in what they do. They specialize in a certain area and strive to be the best in it.
Full-service digital marketing agency
The first on our list is a full-service digital marketing agency. These agencies are usually on a larger scale. They offer a variety of digital marketing services. Thus, they can reach out to more businesses out there.
One main advantage of hiring full-service digital marketing agencies has to be the extensive list of digital marketing services. They are a great help for businesses that wish to focus more on business operations.
Even small businesses can benefit from hiring a full-service digital marketing agency, as they might not have their own in-house marketing team.
The second advantage has to be the experience. They understand the market well. They can bring extra value to existing marketing efforts such as lead nurture campaigns.
Inbound marketing agency
The buyer’s journey is changing nowadays. Buyers no longer want hard sales. They want to do their own research. Thus, influences their trust and judgment.
This concept brings a huge change to the marketing world. Marketers have to think of new ways to generate leads and reach out to prospects.
The essence of inbound marketing lies in its content. Inbound marketing strategies will help you to build buyer personas, create inbound content and nurture leads.
SEO agency
Search engine optimisation or SEO is important for websites to rank higher on search engines. Organic traffic to your website comes from SEO. Therefore, a digital marketing agency specialising in SEO can optimise your web content for higher rankings.
SEO specialists from these agencies help clients in these areas:
- Website audits
- Keyword research
- Backlink audits
- Metadata (URL, title tags, and meta descriptions)
- Description optimisation
- Link building
- Overall web content
A professional SEO agency is always on track when it comes to knowing what works in search engines. Search engines are always updating their algorithms. This alone amplifies the relevance of an SEO agency. SEO agencies also make use of a variety of data analytics and tools such as Google Analytics.
Digital ad (PPC) agency
With the help of a digital ad agency, your business can get the attention it needs. Organic traffic and paid traffic come hand in hand to bring results to your business.
Digital ad agencies excel in creating paid advertisements on various platforms such as Facebook, Twitter, YouTube, and Instagram.
Paid advertising is a sure way to generate traffic to your website. It involves spending money. The experts of digital ad agencies produce attention-grabbing and keyword-rich ads on digital platforms. These ads follow the best practices of the platforms for greater results.
Social media agency
Social media is on the boom nowadays. Almost everyone is on social media these days. Therefore, it is a no-brainer that social media marketing is vital as a part of your marketing effort.
Businesses hire social media agencies to build their social media presence. These agencies are skilled in managing and creating social content on major social media platforms such as Facebook and Instagram. These contents usually come in the form of advertisements.
Throughout the marketing journey, social media agencies guide you in posting frequent updates, creating advertisements, and optimising your social media accounts. Some even help in responding to customer interactions, affiliate marketing, and influencer marketing.
Web design agency
You can never underestimate the benefits of hiring a web design agency. As most of your customers find you online, it is important to have a website. A website displays your brand story, products or services, and business information in a systematic way. E-commerce is taking the whole market by storm nowadays.
When you hire a web design agency, you have a team of creative designers behind your business. These web designers help to build and design your website. Not only that, they optimise your website for results.
The visuals and functionality of each page are important tasks for a web designer. Besides, they handle research, web hosting, and user experience.
Whether you are a business seeking a new website or a website redesign, hiring a web design agency is the way to go.
Digital marketing consultancy
To make things clear, a digital marketing consultant may or may not work under a digital marketing agency. Some come from an agency while some prefer to work as an individual. Still, a good digital marketing consultant delivers results when it comes to meeting your marketing needs and goals.
Digital marketing consultants are your go-to if you wish to come up with a digital marketing strategy. These consultants have extensive knowledge of digital marketing.
How can they help you? They help to identify weaknesses in your current marketing strategy and find ways to improve them. As for your strengths, they help to amplify the results.
What is more enticing is their network. They often have connections to agencies and professionals.
Advantages of hiring a digital marketing agency
So, you understand the types of digital marketing agencies out there but you are not fully convinced. Therefore, we present you with some advantages of hiring a digital marketing agency! Creating content, posting on social media, and implementing various marketing strategies can be daunting.
Focus on your business
How wonderful it is if we can focus on what we love to do. Reaching out to your audience should not dampen your passion for your business. Oftentimes, people get frustrated if they do not get the audience for their amazing products or services.
Engaging a digital marketing agency takes this huge workload off your shoulders. Carrying out marketing goals and strategies takes time. With the help of a digital marketing agency, you can spend more time coming up with better products and services. Time is important for every business.
Keeping up with the latest marketing trends
Marketing is always evolving. The demands of customers change rapidly. The market is never stable. There are always new products and services emerging in the market.
Sometimes, we are too busy with our business to research and gain insights into the latest trends on the market. Even worse, not knowing the right marketing technique to tackle these changes.
Digital marketing agencies understand the market and come up with the latest marketing strategies. Without knowing the latest marketing trends, most are stuck in traditional marketing.
For example, SEO agencies have to know the latest updates of search engines. Search engines and even social media platforms are constantly updating their algorithms.
Gain new perspectives
It always helps to gain new perspectives on your business. Often, you have to hear them from another person’s point of view. Not someone from your company or even your own marketing team. Responsible and dedicated marketers from digital marketing agencies can do just that.
They highlight your business’s weaknesses and the best ways to solve them. They give you fresh and creative ideas for your business. All these perspectives, creativity, and innovation are priceless for your company’s growth.
Meet your marketing deadlines on time
We can never emphasise enough that time is important. As the saying goes, time is gold. There are various marketing deadlines in reaching out to your target audience and driving traffic.
A digital marketing agency can put your brand out there via the right channel at the right time. They do what they do best. You are in good hands when it comes to implementing your marketing techniques effectively and efficiently.
Frequently Asked Questions (FAQs)
Is a digital marketing agency suitable for you?
While it is beneficial for a business to seek digital marketing agencies for their services, there are various considerations as well.
Do you have to rely solely on digital marketing agencies to get the job done for you? How to get the right fit to complement your existing marketing efforts. These are some areas to look at.
Can you do your digital marketing in-house?
This is a frequent question for most businesses, as some prefer to do their own marketing. Of course, you can do your own digital marketing. However, it is advisable to leave the heavy stuff to agencies. This is largely dependent on the skill sets that your marketing has.
Here are some examples that can show how you can work in tandem with a digital marketing agency:
- Have an agency to conduct market research for you
- Have a web design agency to build your website, but update the content yourself
- Manage your social media to showcase your brand, but have a social media agency to manage your paid social marketing
- Do your own inbound marketing, but have an agency to distribute your online content
- Have an agency to create content, but you manage the distribution
Whichever route you choose, be sure to familiarise yourself with the basics of digital marketing. Then, decide on which marketing strategies are helpful in your journey.
How does digital marketing change and evolve?
Now that you understand digital marketing better. There is an important factor to consider. The nature of digital marketing is constantly changing and evolving. Nothing is constant with digital marketing. What is relevant today may not be in the future.
This is where digital marketing agencies play their role. They are always the first to know the latest trends and methods out there. The most effective method to promote your business online.
Search engine algorithms are always changing. Social marketing is always changing. There are always new forms of online advertising. That is why digital marketing agencies can save you a lot of time and effort.
Guide to hire a digital marketing agency
It is best to do your due research before approaching a digital marketing agency. You have to know your business goals and budget.
Hiring a digital marketing agency? Some questions to ask yourself first
i. What are your marketing goals?
You have to know the reasons for hiring a digital marketing agency in the first place. Why do you need the digital marketing services of an agency? Do you wish to implement new marketing strategies or improve on certain areas?
ii. What is your budget?
This is a realistic aspect for your business to consider. A professional accountant can help you to determine the range of expenditure for your marketing efforts.
Some factors include the type of marketing campaign and revenue. Ultimately, the return on investment (ROI) matters.
iii. Who is your target audience?
Your sales team and the agency you hire have to know the demographics you are targeting. Experienced marketers carry out market research to build your buyer persona.
Why do these people buy from you? What products or services do they buy from you? What is their online behaviour?
iv. What is your brand’s unique value proposition?
This is a straightforward area to consider. How do your products and services stand out from the other competitors? What makes your brand special and unique?
v. What are the key performance indicators?
You have a brand new marketing strategy. What next? You need certain key performance indicators (KPI) to measure the effectiveness of your marketing strategies.
Meeting with a digital marketing agency
Ok, so you decide to hire a digital marketing agency. The next step, obviously, is to meet the professional behind the agency. The first meeting is important, as you will discuss your business needs and goals. Be sure to include these areas in your discussion.
- Company’s brand
- Marketing goals and objectives
- Types of products and services that you offer
- Target audience
- Current marketing plan (if any)
- Expectations or concerns from working with a digital marketing agency
Ultimately, you want the digital marketing agency to understand the nature of your business. Your business needs and its unique selling point. From there, only can they customise a digital marketing plan that delivers.
Working with a digital marketing agency
So, after the first meeting to discuss your business needs, what next? Usually, the services of a digital marketing agency extend over a period of time. It takes time to develop marketing strategies to meet your goals and objectives.
Marketing efforts such as website development or website design may be a one-time effort. Eventually, there are various continuous marketing efforts.
As mentioned, a digital marketing agency helps you to reach out to every lead within the sales funnel. Thus, it involves various digital channels to make it work.
Results are crucial in digital marketing. Therefore, the digital marketing agency that you work with will provide you with regular updates. These updates come from meetings or reports. They also have the responsibility to show the success of each marketing effort via metrics or analytics.
Conclusion
There you have it. Everything you know about a digital marketing agency in Malaysia. It is important to keep up to date with the latest emergence of technology trends.
With the right digital marketing agency and right digital marketing services, you can bring your business to greater heights. Meanwhile, meeting your business needs and goals.